Thursday, October 20, 2011

There is a hierarchy

Looking at a hierarchy of feature channels, I find the Aaron Ross Pro model complete BMX bike from Sunday in the Watermelon colorway to be a great example. Starting with the parts that jump out the most, the pink wheels are the first thing that grab my attention because they are big, bright pink circles. The bright pink contrasted on the solid black make this the feature channel that is at the top of the list. Next my eye follows the neon green frame to the pink cranks with the green pedals. This happens because the pink color seems to just explode off the green frame, making these parts really stand out. The pink grips that sit high up on the handle bars are one of the last places that my eye travels because they are one of the smallest areas of the color on the bike. The pink parts seem to be the first channels that are visible because of the popping color, with the eye flowing from back wheel to crank, to front wheel, then up to the grips. The last channels that are visible are the black seat because it sticks up above the rest of the bike, hanging out by itself. The eye seems to trace from the left bottom corner to the right, then up to the top, back to the left until the middle, then following the frame back to where the handle bars meet the the frame, ending the flow of feature channels.

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