From the Top...

Looking at top down perception influencing product design, I found some great examples in jackets made by The North Face (www.thenorthface.com), with the exemplar being the Men's Gonzo Jacket. The contrast of the bursting orange outer shell on the solid black liner in the hood command your attention at first glance, hinting at the notion that this is the most important aspect of the garment, since this is where the consumer's face will be. This is very important because that is where the consumer wants the attention, on themselves. The next movement made by the eyes is down the chest of the left side, where the split in colored fabrics travels in a vertical line. This feature leads the eye down the front of the jacket until the edge of the orange section starts to head right and crosses the middle of the jacket, where the zipper is. Having the contrast of the vibrant orange zipper on the dull grey leads your eye in a vertical path again, until you reach the waistline, where the material ends. At this point your eyes have reached the bottom of the product and begin to go back upwards along the orange sleeve to the hood, and the process is complete.