The product that I am discovering the meaning behind is a new concept electric bicycle from Ford, The Evos. The first visual cue that I pick up is the general shape of a bicycle, as seen by two wheels, a seat, pedals, and handle bars. This object is screaming bicycle from across the room when, and you don’t even have break it down into it’s fundamental parts. Most people will be familiar with the form of this object, even if they haven’t been around modern bicycles. Underlying the representational elements are the symbolic forms that express the lightweight, high speed, state-of-the-art feeling of this product. The wheels and tires are the most minimal they can be and the frame is as bare-bones as you can get, giving the representational objects a very light look and feel. This gives the user the feeling that this bike would be effortless to pedal, and once you got going on it, is probably a very fast machine. What can only be abstracted from the visual cues is that there is something deeper in this object, something that sets this bike in a different category then similar machines, and that is that it is electric. Nothing about this right away gives the exact representation that there is a motor that is powered by an electric energy supply, but this can be deduced by the communication of the symbolic and the representational, knowing that this is a bicycle that is fast, light, and comprised of cutting edge technologies.
No comments:
Post a Comment